Russkys is a voice of a new generation. It is created by people for people where every individual can find his or her own story to tell through fashion. It illuminates characters & identities that are a part of a bigger picture.
Today's fashion is a reflection of designers' vision as well as cultural and political shifts. On the base of belief that fashion should become more people oriented Russkys was born as first Human 2 Human hub that speaks people's language to build true fashion community behind it. It includes people in the process of creating a story of each fashion item celebrating the voice of every individual behind it.
“I am fascinated with the idea of the brand becoming a platform, not just for self
expression, but to create uniquely bespoke products in a one to one relationship that helps them feel empowered and strong and able to express.”
- Kristina Kuzmina, Founder and Creative Director of Russkys