Russkys has a long-lasting vision of a new type of fashion where individuality shines through and creativity becomes its currency. It aims to revolutionise the fashion industry by exploring on-the-go personalisation concepts and using add-ons along with creating innovative materials, design concepts, and unique collaborations through its community.
WE WANT TO SHARE SOME OF THE MOST EXCITING PLANS WITH OUR COMMUNITY:
REAL COMMUNITY BEHIND THE BRAND
Russkys is the first fashion brand that allows people to tell their very own creative story. It empowers every individual to be their own brand. Upon sign-up, users automatically become founding members and ambassadors of their own fashion line created within the Russkys community. Consumers join the Russkys circle alongside professional creatives, and they can shop basic items and add-ons as well as swap them, discuss looks, share pictures, review items, and vote for bestsellers.
EVEN MORE SUSTAINABLE
Even sustainability is in the DNA od the brand, we have big plans to cooperate with sustainable fashion designers and artists to model and produce exclusive collections of add-ons.
RUSSKYS FIRST EVER CROWDFUNDED FASHION SHOWS
Our team is working hard to put on the very first time ever crowdfunded fashion shows that will take place on the streets of different big metropolises making fashion accessible for all people
Russkys aims to build globally a chain of shops that will become a destination to create and experiment rather than a place just to make a transaction.