SHOP -> DESIGN -> WEAR -> RE-DESIGN ->WEAR AGAIN
TIMELESS X MODERN CREATIVITY
New Lego-like fashion brand and Human-2-Human connected platform. Where function and sustainability meet style.
Russkys is a new modular design brand and a connected platform that invites all fashion-loving individuals to try their hand at design. Created for men, women and children - everyone can style and convert their basic looks into hundreds of unique combinations on-the-go by mixing and matching interchangeable add-ons: skirt and trouser decorations, sleeves, shoulder pads, hoods, collars, charms, and many others.
HOW IT WORKS:
MIX X MATCH
Choose one or many Russkys basic items with a special mechanism that enables outfit to transform into many combinations on-the-go
Select between several options of add-ons: skirt and trouser decorations, sleeves, shoulder pads, hoods, collars, charms, and many others.
All styles are packed in a very special Russkys box that is fun to open. Every Russkys box is always A long awaited surprise.
Come back to buy new add-ons to experiment with Russkys basic items and new Russkys basic items to play with add-ons
JOIN The Future World ON-THE-GO.
We live in the world where time is the most valuable resource. People want to be versatile and ready for any occasion: to hoop on the plane for a business meeting and go in the same outfit right to a cocktail party when arrive.
Russkys aims is to build a real community behind the brand, where every individual can become an artist and every artist can meet their creative individual.
Made in Europe, Russkys has a long-lasting vision of a new type of fashion where individuality shines through and creativity becomes its currency. It aims to revolutionise the fashion industry by exploring on-the-go personalisation concepts and using add-ons along with creating innovative materials, design concepts, and unique collaborations through its community.
NEW CONCEPT OF SUSTAINABILITY AND SOCIAL RESPONSIBILITY
New sustainability: do not reuse - add-on!
Russkys introduces an innovative slow fashion concept: sustainable reusability of basic items and add-ons is in the brand’s DNA. Russkys helps to address the global problem of excessive waste created by fast fashion. One basic item can be turned into 100 looks by combining it with different add-ons and charms.
Russkys loves nature and animals. As such, we use feathers that fell off naturally and were ethically collected to create trimmings. Also we use fur, feather and leather substitute innovative materials in any of our products!
We care about our community and how we can help. Russkys invest part of its revenue to:
special grants for young people from dysfunctional families to encourage them to become artists and fashion designers
undeveloped and developing countries to implement right set of skills into local communities and create additional job opportunities
develop and launch fashion collection of joy and confidence for kids diagnosed with cancer
support women diagnosed with PPD
UPDATES & NEWS