OUR JOURNEY OF DISCOVERY

How Russkys solves 5 major problems fashion industry faces today?

Problem 1:
!! Brands respond to pressure to stay fresh. The same fashion story in Paris, Beijing, New York, Miami, London. 
Russkys is a new business model in fashion industry that satisfies the voracious appetites and budgets of modern individuals. Russkys turns a place where people just make a transaction into a designer hub with the human factor and no need to create new collection every month, but to transform your look on-the-go. Russkys is energising and fuelled by pure creativity of its community.

Problem 2:
!! Replication and similarities. Is it inspiration? Is it imitation? And why exactly is everyone always knocking off each other? 
One fashion basic item = hundreds of unique combinations and looks (reverse looks, wide variety of possible outfitconfigurations and easy transition from day to night). In a room full of people wearing the same Russkys basic outfit with different add-ons, everyone will look different.

Problem 3:
!! Fashion does not have fun anymore, it became an everyday routine.
Russkys turns a place where people just make a transaction into a designer hub with the human factor and no need to create new collection every month, but to transform your look on-the-go. Russkys is energising and fuelled by pure creativity of its community.

Problem 4:
Fast fashion alert!!
Russkys is a new concept in sustainability: DO NOT RE-USE, ADD-ON.

Problem 5:
!! Fashion is very designer orientated . individuals do no have any influence on the final product they buy. 
Russkys invites all fashion-lovers to try their hand at design and become founding members and ambassadors of their own fashion line created within the Russkys community.

OUR CONCEPT

New Lego-like fashion brand and Human-2-Human connected platform. Where function and sustainability meet style.

Russkys is a new modular design brand and a connected platform that invites all fashion-loving customers to try their hand at design. Created for men, women and children - everyone can style and convert their basic looks into hundreds of unique combinations on-the-go by mixing and matching interchangeable add-ons: skirt and trouser decorations, sleeves, shoulder pads, hoods, collars, charms, and many others.

To explore the concept of versatility and interchangeability in apparel, Russkys created special closures using proprietary technologies. Without any sewing nor pinning customers can add accents, revert and easily transform their looks from dusk till dawn.

All basic elements will be designed in-house using actual data collected and analysed via a voting structure integrated into the platform, which doubles as a social network. Upon sign-up, users automatically become founding members and ambassadors of their own fashion line created within the Russkys community. Consumers join the Russkys circle alongside professional creatives, and they can shop basic items and add-ons as well as swap them, discuss looks, share pictures, review items, and vote for bestsellers. This approach helps to form genuine consumer choices and experiences, creating real-time trends ahead of competitors.

All add-ons will be modelled and produced by Russkys in collaboration with various designers and artists. This makes every add-on collection unique, fuelled by the pure creativity of its originators. Additionally, a unique feature of the add-ons is that most of them can be mixed and matched with more than one basic item. For example, the same pair of sleeves can be matched and worn with a little black dress as well as with a jacket; shoulder pads can be matched and worn both with t-shirts and a coat.

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