New Lego-like fashion brand and Human-2-Human connected platform. Where function and sustainability meet style.
Russkys is a new modular design brand and a connected platform that invites all fashion-loving customers to try their hand at design. Created for men, women and children - everyone can style and convert their basic looks into hundreds of unique combinations on-the-go by mixing and matching interchangeable add-ons: skirt and trouser decorations, sleeves, shoulder pads, hoods, collars, charms, and many others.
To explore the concept of versatility and interchangeability in apparel, Russkys created special closures using proprietary technologies. Without any sewing nor pinning customers can add accents, revert and easily transform their looks from dusk till dawn.
All basic elements will be designed in-house using actual data collected and analysed via a voting structure integrated into the platform, which doubles as a social network. Upon sign-up, users automatically become founding members and ambassadors of their own fashion line created within the Russkys community. Consumers join the Russkys circle alongside professional creatives, and they can shop basic items and add-ons as well as swap them, discuss looks, share pictures, review items, and vote for bestsellers. This approach helps to form genuine consumer choices and experiences, creating real-time trends ahead of competitors.
All add-ons will be modelled and produced by Russkys in collaboration with various designers and artists. This makes every add-on collection unique, fuelled by the pure creativity of its originators. Additionally, a unique feature of the add-ons is that most of them can be mixed and matched with more than one basic item. For example, the same pair of sleeves can be matched and worn with a little black dress as well as with a jacket; shoulder pads can be matched and worn both with t-shirts and a coat.